Faculty-Published Research

LSBE Assistant Professor of Marketing, Dr. Ahmed Maamoun published, “Teaching with Business Cases: Is it for You?,” in Institute for Global Business Research, Volume 1(3).  

LSBE Assistant Professor of Marketing Dr. Timothy M. Reilly and Assistant Professor of Strategy and Entrepreneurship Dr. Raymond Jones III published, “Mixed Methodology in Family Business Research: Past Accomplishments and Perspectives for the Future,” in the Journal of Family Business Strategy, Volume 8, pp. 185-195.   

LSBE Drs. R. Jones, Reilly, Assistant Professor of Accounting Dr. Janet R. Jones, and coauthor Brooklyn M. Cole published “Building Brand Equity: Creating Customer-Brand Congruence by Appealing to Gender Identity Differences with CSR Initiatives,” in the Journal of Consumer Ethics, Volume 1(2), pp. 40-48.    

LSBE Dr. R. Jones and coauthors Drs. Chris Street, Geoff Archer, and Clay Dibrell published “Online Venture Challenge: Developing and Executing a Go-To-Market Strategy with a Real Product within a Semester,” in the Experiential Entrepreneurship Exercise Journal, Fall 2017.   

LSBE Drs. R. Jones and Reilly and coauthors Drs. Cole and Marcus Z. Cox, published “Gender Makes a Difference: Investigating Consumer Purchasing Behavior and Attitudes Toward Corporate Social Responsibility Policies,” in Corporate Social Responsibility and Environmental Management, Volume 24, pp. 133-144.    

LSBE Dr. J. Jones and coauthors Drs. Amy Holmes and Paul Hutchinson, published “Mantras Ambulance Services, Inc. Case 1: A Seller-Side Business Valuation Case,” in the Journal of Case Studies, Vol. 35(2), pp. 67-72.

Also J. Jones and coauthors Drs. Holmes and Hutchison published “Mantras Ambulance Services, Inc. Case 2: A Buyer-Side Business Valuation Case,” in the Journal of Case Studies, Vol. 35(2), pp. 56-66.

LSBE Professor of Marketing Dr. Rajiv Vaidyanathan and coauthors Dr. Pielah Kim, Hua Chang, and Leslie Stoel published “Using Brand Alliances with Artists to Expand Retail Brand Personality,” in the Journal of Business Research, Volume 85, pp. 424-433.  

LSBE Associate Professor of Human Resource Management Dr. Jannifer David published “WeRGreat, Inc. Merit Increase Decisions,” in Management Teaching Review.   

Dr. David also published, “Increasing Students’ Intercultural Sensitivity in an International Human Resource Management Classroom,” in the Journal of Organizational Behavior Education.    

LSBE Professor of Management Information Systems Dr. Dahui Li and  coauthors, Drs. Lei Xu, Qingxia Wu, Peng Du, Xiaojiao Qiao, and Sang-Bing Tsai, published “Financing Target and Resale Pricing in Reward-Based Crowdfunding,” in Sustainability, Issue 10, Spring 2018.  

Dr. Li and coauthors, Drs. Zhichao Xu, Yilin Yin and Glenn Browne published “Owner’s Risk Allocation and Contractor’s Role Behavior in a Project: A Parallel-Mediation Model,” in the Engineering Management Journal, 30(1), March 2018.