Professional Title
Assistant Professor of Marketing
Pradeep Jacob is an Assistant Professor of Marketing in the Labovitz School of Business and Economics at the University of Minnesota Duluth. Dr. Jacob is a graduate of Arizona State University.
Education
- Ph.D., Arizona State University
Research Interests
- Political Ideology,
- Political Polarization,
- Corporate Sociopolitical Activism
Publications
- Weber, T.J., Christopher Hydock, William Ding, Meryl Gardner, Pradeep Jacob, Naomi Mandel, David Sprott, and Eric Van Steenburg (2021). Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy. Journal of Public Policy & Marketing
Courses Taught
- Marketing Research