Are you an empathetic listener who is also a good communicator? Do you want to make a direct impact on a company’s revenues and profitability? Do you thrive working in a team setting or aspire to help a company better promote its products and services? If so, the Marketing major may be a great fit for you.

The Marketing major prepares students to identify and understand consumer and organizational needs to help organizations grow by attracting and retaining customers. Students can work on projects for actual companies, network on campus with business professionals, and join marketing clubs. A significant number of Marketing majors also participate in paid internships.


Program Overview

Areas of Study

All undergraduate LSBE students are required to take business and economics core courses and concentration courses related to their major.

Core Courses

  • Finance & Accounting
  • Business Law
  • Economics
  • Information Technology
  • Management
  • Marketing
  • Psychology
  • Writing & Communications
  • Mathematics 

Major Courses

  • Business Communications
  • Consumer Behavior
  • Green Marketing
  • International Marketing
  • Marketing Strategy
  • Marketing Research
  • Digital Marketing
  • Sports Marketing

See Catalog Page for full course list & descriptions >

Sample Plan

The sample plan linked below is one of several possible ways to complete this degree. Resources are available to customize a plan for your specific career and academic goals.

Marketing Sample Plan >

Marketing Assessment Plan >

Acquired Skills
  • Learn the 4 Ps of marketing—product, price, place, and promotion—and how the consumer interacts with each. 
  • Work collaboratively with marketing and creative teams to research and implement effective marketing strategies for a variety of products and services.
Career Opportunities

Marketing positions are diverse and very visible within an organization. You can also expect to shoulder considerable responsibilities fairly early in your career.

Marketing majors work in fields such as:

  • Advertising, Promotion, PR
  • Branding
  • Digital Marketing
  • International Marketing
  • Marketing Analyst
  • Marketing Research
  • Retail Management
  • Selling and Sales Management
  • Sports Marketing
Program Learning Outcomes
  • Use (b) quantitative and (a) qualitative data to identify and address key marketing problems.
  • Use the strategic marketing process to develop, assess, and control marketing activities.