Marketing & Graphic Design

Do you enjoy being creative? Would you like to create design solutions that solve business problems? Do you thrive working in a team setting or aspire to help a company better promote its products and services? If so, the Marketing and Graphic Design (MGD) major may be a great fit for you.

The MGD major combines two high-demand skill sets into one major: marketing and graphic design. Students nurture and hone their design skills while gaining solid grounding in business and marketing. Students can network on campus with business professionals, join the MGD club, access state-of-the-art design technology, and participate in industry recognized competitions.

This is a collaborative professional degree between LSBE and the Department of Art and Design within the UMD College of Arts, Humanities, and Social Sciences.

Program Overview

Areas of Study

All undergraduate LSBE students are required to take business and economics core courses and concentration courses related to their major.

Core Courses

  • Finance & Accounting
  • Business Law
  • Economics
  • Information Technology
  • Management
  • Marketing
  • Psychology
  • Writing & Communications
  • Mathematics 

Major Courses

  • Brand Management
  • Marketing
  • Consumer Behavior
  • Design Tech
  • Advertising & Marketing Communications
  • Typography
  • Graphic Design

See Catalog Page for full course list & descriptions >

Sample Plan

The sample plan linked below is one of several possible ways to complete this degree. Resources are available to customize a plan for your specific career and academic goals.

Marketing & Graphic Design Sample Plan >

Recommended Term Schedule >

Acquired Skills
  • Solve visual communication problems using conceptual thinking, imagery, typography, and type-and-image combinations with a high degree of usability.
  • Work collaboratively with a creative team to research, design, and implement effective marketing strategies across a broad range of media and platforms.

 

Career Opportunities

There is a strong industry need for graduates trained in traditional marketing analysis who also possess applied graphic design skills.

MGD graduates find exciting career opportunities in fields such as:

  • Social Media & Online Marketing
  • Sports Marketing
  • Advertising
  • Web Development & Design
  • Digital & Marketing Communications
  • Public Relations
Technology Requirements

The required laptop configuration for your graphic design classes can be found here

MGD majors MUST purchase the computer configuration that corresponds to the Department of Art and Design at the College of Liberal Arts, NOT the computer configuration for LSBE.

Program Learning Outcomes
  • Solve visual communication problems effectively and creatively.
  • Demonstrate competent use of current, industry-standard design tools and software.