Do you enjoy being creative? Would you like to create design solutions that solve business problems? Do you thrive working in a team setting or aspire to help a company better promote its products and services? If so, the Marketing and Graphic Design (MGD) major may be a great fit for you.
The MGD major combines two high-demand skill sets into one major: marketing and graphic design. Students nurture and hone their design skills while gaining solid grounding in business and marketing. Students can network on campus with business professionals, join the MGD club, access state-of-the-art design technology, and participate in industry recognized competitions.
This is a collaborative professional degree between LSBE and the Department of Art and Design within the UMD College of Arts, Humanities, and Social Sciences.
- Areas of Study
- Sample Plan
- Acquired Skills
- Career Opportunities
- Technology Requirements
- Program Learning Outcomes
All undergraduate LSBE students are required to take business and economics core courses and concentration courses related to their major.
- Finance & Accounting
- Business Law
- Information Technology
- Writing & Communications
- Brand Management
- Consumer Behavior
- Design Tech
- Advertising & Marketing Communications
- Graphic Design
- Solve visual communication problems using conceptual thinking, imagery, typography, and type-and-image combinations with a high degree of usability.
- Work collaboratively with a creative team to research, design, and implement effective marketing strategies across a broad range of media and platforms.
There is a strong industry need for graduates trained in traditional marketing analysis who also possess applied graphic design skills.
MGD graduates find exciting career opportunities in fields such as:
- Social Media & Online Marketing
- Sports Marketing
- Web Development & Design
- Digital & Marketing Communications
- Public Relations
The required laptop configuration for your graphic design classes can be found here.
MGD majors MUST purchase the computer configuration that corresponds to the Department of Art and Design at the College of Liberal Arts, NOT the computer configuration for LSBE.
- Solve visual communication problems effectively and creatively.
- Demonstrate competent use of current, industry-standard design tools and software.