Ahmed Maamoun, Ph.D.

Ahmed Maamoun
Professional Title
Assistant Professor of Marketing


  • Ph.D. in Business Administration, California Coast University (1999)
  • Master of Public Administration, American University in Cairo (1994)

Research Interests

When I am not teaching, I am doing research, aka learning. My research interests include the study of international corporations and how multinationals adjust their strategies to respond to cultural and socio-political differences. I also enjoy writing case studies about
local businesses and organizations. Being able to share my knowledge, either through the classroom or my research, provides me great joy.

I am fortunate to have been published in the Journal of Business Case Studies, the Journal of Business and Economics Research, Ivey Publishing, Global Journal for Business Pedagogy, Case Research JournalBusiness Studies Journal, and SAGE Business Cases.

This faculty member is interested in working with students on research.


  • Maamoun, Ahmed (2019), “Recycled Milk Jugs Become Chairs for Lollygaggers: Loll Designs Walks the Talk,” SAGE Business Cases.
  • Vaidyanathan, Rajiv and Ahmed Maamoun (2018), “Locally Laid Egg Company: No Time for Laying Around,” Case Research Journal, 38(2), pp. 33-44.
  • Maamoun, Ahmed (2017), “Teaching with Business Cases: Is it for You?”, Global Journal for Business Pedagogy, 1(3), pp. 84-94.
  • Maamoun, Ahmed (2016), “Islamic Branding: Opportunities and Snags,” Global Journal of Emerging Trends in e-business, Marketing and Consumer Psychology, 2(2), pp. 424-432.
  • Maamoun, Ahmed (2014), “Lake Superior Lodge: It’s not always about “Location, Location, Location”,” Ivey Publishing.
  • Maamoun, Ahmed (2013), “Corporate Social Responsibility and the Developing World: Commitment or Duplicity?” Business Studies Journal, 5(2).
  • Maamoun, Ahmed (2012), “Superior Savings Bank’s Location Decision: Is Less More?” Case Research Journal, 32(3), pp. 85-104.
  • Aggarwal, Praveen, Kjell Knudsen, and Ahmed Maamoun (2009), “Brands as Ideological Symbols: The Cola Wars,” Journal of Business Case Studies, 5(2), pp. 27-34.
  • Knudsen, Kjell, Praveen Aggarwal, and Ahmed Maamoun (2008), “The Burden of Identity: Responding to Product Boycotts in the Middle East,” Journal of Business & Economic Research, 6(11), pp. 17-25.
  • Maamoun, Ahmed and Praveen Aggarwal (2008), “Guilty by Association: The Boycotting of Danish Products in the Middle East,” Journal of Business Case Studies, 4(10), pp. 35-41.
  • David, Jannifer and Ahmed Maamoun (2008), “Toivenen Paper's Adventure in the U.S.: Impact of Foreign Company Ownership on Local Practices,” Ivey Publishing.

Courses Taught

The management and marketing classes I have taught, at both an undergraduate and MBA level, include International Business, Marketing Management, International Management, Strategic Management, Principles of Marketing, International Marketing, Consumer Behavior, Marketing Research, Marketing Strategy, Fundamentals of Marketing, Retailing, Advertising, and Green Marketing (thirteen different courses with eleven at UMD).

Industry Experience

I was employed in the field of international business and marketing from 1991 to 2002, but switched gears in 2003 and became a college professor. I thoroughly enjoy teaching!

  • Managing Director, Trans Express (2001-2003)
  • Import and Export Manager, New Zealand Milk Products (1996-2001)

Additional Information

The world has been my playground and my classroom. With my passport holding stamps from approximately 40 countries and 12 years of employment at multinational companies in the Middle East and New Zealand, I have found that the world is both small and large, and that I have much more to learn.

However, my family provides me the most joy. I love being a father to an amazing daughter and a wonderful son. It is with pride that I have taken on the role of family historian, capturing the memories and life-happenings on camera. Ten years ago, my life was very different. Today I am living the American Dream with the added privilege of teaching college students, the future of America. My former students will attest that my classes are both informative and fun! 

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