The Giant Voices staff has a task: encouraging busy professionals to spend a night at home. The result? A billboard that proclaims “Date Night,” using large letters and bright colors. The photo doesn’t show a restaurant date night, the young man and young woman are in a kitchen. But they are smiling and animated, and the modern, all-new kitchen is pleasant and inviting.
“I learned a lot from Giant Voices team. They showed me how to make a customer feel a new spark of excitement,” Eli Kohorst says. “The mantra of the agency is to think differently, and the team shows how on this particular project." They aren’t just selling appliances, "they are selling the enjoyment of two people being together."
Eli is a senior marketing major with an organizational management minor. He is from Becker, Minn., and in spring 2018, he joined Giant Voices as a marketing research intern. “I was really pleased when I got the internship,” he says. “It’s great to have the opportunity to work with individuals with so much experience.” (Read More)