Each year, university marketing students across the country write proposals for "pretend clients" that are quickly forgotten once the class is over. Stephen Castleberry, professor of marketing, at the Labovitz School of Business and Economics, wanted to avoid this ho-hum scenario for a new Sports Marketing class he was offering. Continue reading on the UMD homepage stories archive.
Each year, university marketing students across the country write proposals for "pretend clients" that are quickly forgotten once the class is over. Stephen Castleberry, professor of marketing, at the Labovitz School of Business and Economics, wanted to avoid this ho-hum scenario for a new Sports Marketing class he was offering.