Linda Rochford

Bio

Education

  • University of Minnesota (1989)

Publications

  • Rochford, L., Borchert, P. (2011). Assessing Higher Level Learning: Developing Rubrics for Case Analysis. Journal of Education for Business, 86(5), 258-265.
  • Aggarwal, P., Rochford, L., Vaidyanathan, R. (2009). The Hot Seat: Profiling the Marketing Department Chair. Journal of Marketing Education, 31(1), 40-51.
  • Rochford, L. (2009). Understanding Objectives, Strategies and Tactics: Mission Impossible? Marketing Management Association, 6(1), 3.
  • Aggarwal, P., Vaidyanathan, R., Rochford, L. (2007). The Wretched Refuse of a Teeming Shore: A Critical Examination of the Quality of Undergraduate Marketing Students. Journal of Marketing Education, 29(3), 223-233. http://jmd.sagepub.com/cgi/content/abstract/29/3/223
  • Aggarwal, P., Vaidyanathan, R., Rochford, L. (2004). ACT/SAT Score and Academic Performance of Business Students: Are Marketing Majors Different. Journal for the Advancement of Marketing Education, 4 (Summer), 16-24.