Steve Castleberry, Ph.D.

Steve Castleberry

Professional title

Professor of Marketing

Bio

Education

  • University of Alabama (1983)

Research Interests

  • Buyer's preferences for communication methods
  • Informal organization of a sales team

Publications

  • Selling: Building Partnerships 9th Edition, (2013) by Stephen B. Castleberry and John F. Tanner, Irwin-McGraw Hill.
  • Aggarwal, Praveen, Rajiv Vaidyanathan, and Stephen B. Castleberry (2012), "Managerial and Public Attitudes Toward Ethics in Marketing Research," Journal of Business Ethics, Volume 109, Issue 4, Page 463-481.
  • Bristow, D., Amyz, D., Castleberry, S., Cochran, J. J. (2011), "A Cross-Generational Comparison of Motivational Factors in a Sales Career Among Gen-X and Gen-Y College Students," Journal of Personal Selling and Sales Management (Vol. 31), pp. 81-89.
  • Castleberry, S. (2011), "SkyView Foods: Eric's Real Dilemma with Channel Partners," Marketing Education Review, Vol 21, No. 2 (Summer 2011), pp. 183-188.
  • Castleberry, Stephen B. (2007), "Prison Field Trips: Can White Collar Criminals Positively Impact the Ethical and Legal Behavior of Marketing and MBA Students?" Journal of Marketing Education, 29 (number 1, April), pp. 5-17.

Courses Taught

  • Fundamentals of Selling
  • Sports Marketing
  • Marketing Ethics
  • Business
  • Government & Society (MBA)
  • Selling Ideas (MBA)

Links

Additional Information

  • Certificate of Recognition for Extraordinary Personal Action for Actions that Saved a Life, American Red Cross (2010)
  • Horace T. Morse-Minnesota Alumni Association Award for Outstanding Contributions to Undergraduate Education (2009)