Ahmed Maamoun, Ph.D.

Ahmed Maamoun

Professional title

Assistant Professor of Marketing

Bio

Education

  • Ph.D. in Business Administration, California Coast University (1999)
  • Master of Public Administration, American University in Cairo (1994)

Research Interests

  • Studying international corporations and how multinationals adjust their strategies to respond to cultural and socio-political differences.
  • Writing case studies on marketing competitiveness and marketing strategy in small and medium sized enterprises.

Publications

  • Maamoun, Ahmed (forthcoming), "Cape Superior Inn: "Location, Location, Location" Is Not Always Everything," Journal of Retailing and Consumer Services.
  • Maamoun, Ahmed (2012), "Superior Savings Bank's New Location Decision: Is Less More?" Case Research Journal, 32(3).
  • Maamoun, Ahmed (2012), "Corporate Social Responsibility and the Developing World: Commitment or Duplicity?" Business Studies Journal.
  • Aggarwal, Praveen, Kjell Knudsen, and Ahmed Maamoun (2009), "Brands as Ideological Symbols: The Cola Wars," Journal of Business Case Studies, 5 (2), pp. 27-34.
  • Knudsen, Kjell, Praveen Aggarwal, and Ahmed Maamoun (2008), "The Burden of Identity: Responding to Product Boycotts in the Middle East," Journal of Business & Economic Research, 6 (11), pp. 17-25.

Courses Taught

  • Retailing
  • International Marketing
  • Principles of Marketing

Industry Experience

  • Managing Director, Trans Express (2001-2003)
  • Import and Export Manager, New Zealand Milk Products (1996-2001)

Links

Additional Information

  • My main goal is to help my students and advisees reach their full potential and to motivate them to become everything that they are capable of becoming.
  • My former students will attest that my classes are both informative and fun!
  • Feel free to connect on Linkedin or follow me on Twitter @hipprofessor.