Interning with the Pros

Jenny Burns
March 1, 2018

LSBE marketing student Jenny Burns interned with the Minnesota Vikings.

It was the best experience of my life.

Jenny Burns looks up and scans the crowd, impressed by the number of fans in the stadium for the Saturday night practice. She turns around and walks onto the field with the other interns, holding three mini-footballs in hand. Walking up to Kyle Rudolph, she is a little intimidated by his 6’6’’ frame. She looks up at Rudolph, asks him to sign the footballs, and gives him further instructions about when to throw the footballs into the crowd. "I never imagined I would be the person telling a Minnesota Vikings player what to do!" she says.

At training camp, fans were able to get autographs, and Jenny was assigned to help. She had the chance to work alongside Case Keenum, quarterback of the Minnesota Vikings, when she managed his autograph line. He asked about her studies at UMD and life in Duluth. She was impressed that he was so kind.

“Interaction with the players is the thing that I will remember most. They’re the nicest guys” says Jenny.

From the Field to the Classroom

Jenny Burns, a senior marketing student from Apple Valley, Minn., is applying what she learned with the Vikings to her academic classes in the Labovitz School of Business and Economics. Her biggest take-away was developing customer service skills. Since most of her internship was spent interacting with customers — Minnesota Vikings fans — she was able to learn a lot. Those new customer skills are applicable to the business world. (Read More)