Program Director


You are here

Sara Pitterle completed her Master’s Degree in Marketing at the University of Wisconsin – Madison as a Nielsen Fellow in the A.C. Nielsen Center for Marketing Research.  After completing her graduate degree, Sara spent more than fifteen years working in industry in the United States, Australia, and India. During this time, she held research management positions with research suppliers and clients including AGB McNair—a Nielsen company, the NT Tourist Commission, and Lands’ End.

Throughout her career, Sara managed research projects that required a broad range of analytic and business skills; however, the success of all these projects ultimately depended upon her and her team’s ability to effectively communicate the insights gathered from the data and their recommendations.

As Program Director, Sara teaches the three core marketing analytics courses, coordinates the summer internship program, and assists students in networking activities.  She works closely with the Program's industry advisory committee to offer relevant, real-world learning experiences to students each semester.