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Major & Minor


The Marketing Analytics Major includes the following course structure. Please note that the major is selective. Students usually apply during the spring semester of their sophomore year or as they are completing their final semester of Pre Business lower division requirements. Transfer students should contact the LSBE Advising and Academic Services office or the Program Director for specific guidance on application timing.

LSBE Lower Division Courses: 60 credits
LSBE Upper Division Core Business Courses: 21 credits
Marketing Analytics Major or Minor: 21 credits
Supporting Upper Division Courses: 18 credits

Marketing Analytics Courses – All Courses are required for Major & Minor

Group A (6 cr)

MKTG 3711:  Marketing Research
MKTG 4711:  Consumer Behavior

Group B (9 cr)

MKTG 3761:  Marketing Analytics I, Marketing Analytics Fundamentals (3 credits)
MKTG 4762:  Marketing Analytics II, Advanced Analytic Techniques (3 credits)
MKTG 4763:  Marketing Analytics Practicum (2 credits)
MKTG 3767:  Marketing Analytics Internship (1 credit)

Group C (6 cr)

MIS 3220 (previously known as FMIS 3220):  Database Management and Design
ECON 4040:  Tools: Applications of Economic Analysis
                Or equivalent course from the Math/Stat or Psych Departments.