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Marketing Analytics Major & Minor



Compile. Analyze. Decide. 

The Marketing Analytics Major and Minor at LSBE were established in 2011. As a student accepted into the major or minor, you become part of the Marketing Analytics Program (MAP) and have 24/7 access to the MAP lab. And as part of this unique undergraduate program, you will gain the knowledge and skills to:

  • Use sophisticated software tools to manage, summarize and analyze consumer and transaction data,
  • Identify insights into consumer needs, sales trends or business opportunities from data,
  • Communicate insights and recommendations confidently in written and oral formats, and
  • Integrate knowledge from other business disciplines to develop feasible business and marketing recommendations.

To learn more about the program, see the ABOUT MAP tab or contact Interim Program Director, Steve Sharkey at