Marketing Graphic Design


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Research. Design. Produce.

Are you looking for something a little more non-traditional in a business degree? Do you have creative energy and the desire to use that productively?

The BBA in Marketing & Graphic Design (MGD), a collaborative professional degree between LSBE and the School of Fine Arts, can bring these things together for you. There is a strong industry need for graduates whose skills span beyond the traditional disciplines in business. Many organizations are looking for entry-level graduates who are trained in traditional marketing analysis but who also possess applied graphic design skills. 

The MGD major combines core marketing knowledge with graphic design skills so that you can help companies create effective traditional and online marketing campaigns that are built on strong business and design fundamentals. This major provides you with a broad exposure to the fundamentals of business and economics. In addition, you'll receive specialized training in marketing and creative design.

The degree will enable you to work effectively in industry-standard creative teams, moving from empirically identifying and measuring consumer needs and desires to the design of effective promotional graphic systems and materials.

Click here to see the list of courses that make up the major: BBA in Marketing & Graphic Design: Degree Structure

The MGD major is a selective program restricting the number of students admitted to the major to 20 per year. Students accepted into the program are expected to achieve the following learning outcomes:

  • Understand the importance of consumers and their needs to the success of an organization.  Be able to work with a creative team to research, design and implement effective marketing strategies.
  • Work collaboratively to develop market offerings that satisfy consumer needs, and communicate with the target market with the intent of creating an exchange.
  • Solve visual communication problems using conceptual thinking, imagery, typography, and type-and-image combinations powerfully, effectively and responsibly, all with a high degree of usability.

You are free to apply at any stage of your degree program at UMD, even as a freshman. Admission early in your tenure at UMD is preferred (e.g. apply as a Freshman or Sophomore instead of waiting to Junior or Senior year). The deadline for applications for the 2018-2019 academic year is Friday, February 23, 2018, at 4:00 p.m. Applications and materials should be dropped off in LSBE 335 (Department of Marketing). Questions:

The Marketing and Graphic Design major requires you to plan your courses very carefully, because many of the Art courses are NOT offered each semester. Requirements cannot be waived.  Use the Graduation Planner and look at the prerequisites for EACH course before you schedule it, making sure you have scheduled it for the semester that it is offered. By doing this, you will know exactly how many more semesters it will take to complete your MGD major.

Click here to access the application form.

MGD Major: click here for complete catalog information. Students enrolled in BBA-MGD will not be eligible to minor in Marketing because of the curriculum overlap.

Want to Learn More About the MGD Major?  
Come to one of our Information sessions to meet current MGD students, learn about the major, learn about the application process, and ask questions.

2018-19 academic year sessions to be announced.

The required laptop configuration for all Graphics classes you will take in this major can be found here. MGD majors MUST purchase the computer configuration that corresponds to the School of Fine Arts, Art and Design Department, NOT the computer configuration for LSBE.