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Experiential Learning

Marketing

minnemudac-2019

LSBE’s Consumer Insights and Analytics (CIA) program develops students' expertise in handling and analyzing consumer data in order to generate insights that facilitate business and consumer-centric decisions. CIA trains students in the tools and techniques of consumer data analysis and provides students with exposure to a variety of data used in consumer-centric, decision-making scenarios – transactional, digital, survey (quantitative and qualitative), unstructured, and publicly available data. CIA combines core business knowledge with analytical skills so that graduates can help companies make sense of the vast amounts of consumer data.

CIA program advantages and opportunities include:

  • Selective application process which leverages a cohort approach to engage students through active learning in a supportive environment. Each cohort completes all four specialized courses together, participates in off-site analytics competitions, and delivers analysis results to industry partners.
  • 24/7 access to an exclusive computer lab with specialized software and industry-standard data sets. Students utilize Excel, PowerBI, Tableau, SQL, SAS, R, and Python to manage, analyze, and present data.
  • Membership in the UMD CIA Club which invites guest speakers from a diverse range of analytic roles to campus. Club members participate in undergraduate analytic competitions like the Midwest Undergraduate Data Analytics Competition (MUDAC).
  • Dedicated CIA Program Director who works with each student from the time they apply and are accepted into the program through their graduation. The Program Director acts as a coach, mentor, and instructor to ensure students develop knowledge and skills to then identify and apply for internships and full-time opportunities.
  • Committed and active CIA Advisory Board who meet several times a year to interact with students and faculty members for networking and mentoring.
  • Internship [Consumer Analytics Internship (CIA 3767)] in an industry or sector of interest to you. We will assist you in searching for an appropriate position, preparing for the interviews, and networking with analytic professionals to find the right opportunity for you. A number of companies use internships as a means of recruiting full-time, entry-level analyst positions and many program students return to campus for their final semesters with full-time employment already secured. Past students have interned at maurices, Target, Best Busy, Supervalu, Kohl's, 3M, Schwan's Food Company, Toro, Hormel Foods, US Bank, AMSOIL, Christopher and Banks, BASF, Polaris, Anderson Window, and Jack Link's.