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Curriculum & Activities

Marketing

Hormel Visit

The CIA program includes the following course structure. Please note that the program is selective with students applying during the spring semester of their sophomore year or as they are completing their final semester of Pre Business lower-division requirements. Transfer students should contact the LSBE Advising and Academic Services office or the Program Director for specific guidance on application timing.

CIA Program: 21 credits – All courses are required for Major and Minor

  • CIA 3760 – Introduction to Consumer Insights & Analytics (3.0 cr)
  • CIA 3767 – Consumer Analytics Internship (3.0 cr)
  • CIA 4761/5761 – Fundamental Consumer Analytic Techniques (3.0 cr)
  • CIA 4762/5762 – Advanced Consumer Analytics (3.0 cr)
  • BA 4410/5510 – Data Visualization (3.0 cr)
  • MIS 3220 - Database Management and Design (3.0 cr)
  • MKTG 4731/5731 – Consumer Behavior (3.0 cr)

Students must also meet all other LSBE lower and upper-division, LSBE core, introductory, pre-major, communication or foreign language, advanced writing and personal development, supporting, economics, and international course requirements.

As part of the CIA Program, students also participate in relevant competitions like the Midwest Undergraduates Data Analytics Competition held each year in the spring on the Mankato State University campus. The competition involves data analysis, industry discussions, and very little sleep. In 2015, a program team took third place at the competition and in 2019, a program team placed first for their data visualization.

Students in the program also work on current, real-world industry projects each semester. Sponsors of these projects have included: Hormel, Target, maurices, and Schwan’s food company. These projects provide an additional analytic experience that students can use as they interview for internship and full-time analytic positions.

Finally, students meet as a group at least monthly each semester to learn about a topic of interest, socialize, and network outside of class.