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Application Process


Do you excel at seeing patterns where others only see random chaos? Does the prospect of analyzing data to reveal insights excite you? Would you like to study why and how consumers and business customers interact with the marketplace, products, and services? If so, the Consumer Insights and Analytics (CIA) Program may be a great fit for you.

The CIA major or minor develops students to transform customer data related to buying behaviors into insights and actionable recommendations for organizations. Students learn to present their insights as solutions to business problems and have 24/7 access to a state-of-the-art analytics lab with sophisticated software tools and industry datasets.

Students who are interested in a CIA major or minor are encouraged to contact the Interim Program Director, Steve Sharkey, via email at or schedule an appointment to meet him in his office within the CIA Lab (LSBE 212A).

Click here to schedule an appointment. *Note that classes are held within the lab at various times so be mindful to not interrupt a class session if you stop by without an appointment. The Director usually holds an informational session during the academic year which is a great opportunity to tour the lab, meet current students/alumni, and hear more about the program and the consumer analytics field.

2020 FALL APPLICATIONS (for those wishing to join the incoming cohort starting in the fall semester)

  • Application process and form available here
  • Application deadline is March 22, 2020
  • Interviews will be scheduled during late March
  • Applications are available in hard copy format at both front counters of the LSBE Advising & Academic Services office (LSBE 111A) and the Department of Marketing suite (LSBE 335)