Mktg Dept

Understand, satisfy, and communicate about consumers’ needs.

The marketing department is home to majors and minors in marketing, consumer insights & analytics (formerly marketing analytics), marketing & graphic design, and professional sales.

We will provide you the skills and knowledge to

  • Develop marketing plans based on meaningful analysis of business situations.
  • Utilize analytical, statistical, and financial tools to address marketing issues.
  • Skillfully communicate, in oral and written formats.
  • Integrate information from across the business disciplines for marketing decision making.
  • Understand the social and cultural environments of organizations and consumers.

For Admission and Degree Requirement details, visit the official University Catalog site for the Consumer Insights & Analytics B.B.A.Marketing B.B.A.Marketing & Graphic Design B.B.A., or Professional Sales B.B.A.