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Understand, satisfy, and communicate about consumers’ needs.
The marketing department is home to majors and minors in marketing, retail marketing analytics, and marketing and graphic design.
We will provide you the skills and knowledge to
- Develop marketing plans based on meaningful analysis of business situations.
- Utilize analytical, statistical, and financial tools to address marketing issues.
- Skillfully communicate, in oral and written formats.
- Integrate information from across the business disciplines for marketing decision making.
- Understand the social and cultural environments of organizations and consumers.